For the Griselda veteran, Everybody Can’t Go marks a milestone in his career – signifying his transition from being independent to graduating to the majors. 

Signing with Def Jam Recordings in 2021, the move created shockwaves among his fanbase. However, from what I’ve heard so far, Everybody Can’t Go will satisfy even the harshest critic. 

It encapsulates the ethos of exclusivity, the harsh realities of street life, and the turbulence associated with ascending in the rap game, a narrative Benny has masterfully woven into his music. 

His previous appearance on the Drink Champs podcast sheds light on his trials, tribulations, and artistic growth, offering a raw, unfiltered glimpse into the life of a treasured Hip-Hop craftsman.

Scheduled Release Date

Slated for release on January 26, 2024, Benny’s major debut features production from Hip-Hop titans Hit-Boy and The Alchemist. Everybody Can’t Go was sonically polished by a slew of engineers, including David Kim, Fabian Marasciullo, Mike Bozzi, Bernie Grundman, and Jack Doutt. “Everybody Can’t Go” will be available on all streaming platforms.

Everybody Can’t Go Tracklist

As of now, the full tracklist of Everybody Can’t Go remains closely guarded. With 12 songs, the album promises a rich tapestry of narratives and beats that have become synonymous with Benny’s distinctive style. While the complete tracklist is under wraps, three singles have already made their mark.

These singles stand out on their own and signify Benny’s evolution as an artist. The collaboration with the renowned producer Hit-Boy on two of these tracks has fans particularly excited, reigniting the chemistry they witnessed in Benny’s 2020 release, “Burden of Proof.” This partnership between Benny and Hit-Boy has proven to be a potent mix of lyrical prowess and top-tier production, providing a tantalizing preview of the album’s depth and quality.

Singles from Everyone Can’t Go

BRON 

Released on January 12, 2024: This track, produced by Hit-Boy, is the latest single in rotation. “BRON,” as the name suggests, is an ode to the iconic stature of NBA star LeBron James and features an innovative flip of Pancho Bazzara’s “Ignoraste Mis Llagrimas,” creating a soundscape that blends filtered horns, punchy bass, and an eerie backing vocal, all underpinned by psychedelic-inspired guitars licks. 

“And I’m Bron // after the chip, I told my folks at home “So long”// I move my family and my bricks to a place where it’s warm // I’m back in championship condition, I can’t resist all this winning.”

The song is yet another lyrical showcase for Benny, filled with his signature witty wordplay and a flow that would make a dynasty-era Jay-Z proud.

Fans of the Hit-Boy collabo album, “Burden of Proof,” will find the instrumentation reminiscent of the album’s lead-off track, “Burden of Proof,” indicating a return to a winning formula – “The Butcher Coming N***a!“

Big Dog featuring Lil’ Wayne 

Released on November 3, 2023: Teaming up with the Alchemist and featuring a verse from Lil’ Wayne, “Big Dog” is a testament to Benny’s growth. The track’s reversed instrumentation creates a hypnotic effect, perfectly complementing Benny’s delivery pattern. 

This song is a nod to Benny’s earlier collaboration with the Alchemist, a relationship first revealed in Drink Champs Episode 312, Where Benny shared that The Alchemist kept him on a short leash when they first met, only letting him lay down one song in the studio. 

Lil Wayne doesn’t disappoint, either. His contribution is on par with his performance during the acclaimed Weezy mixtape era, with bars like: 

“B***hes on me like fleas // but I don’t need no bugs, bunny.” 

In this line, Lil Wayne demonstrates his trademark wordplay with a clever twist of phrases. The play on words with “fleas” and “bugs, bunny” is a witty double entendre, referencing both the persistence of admirers (likened to fleas) and cleverly alluding to his lack of interest in scoring any more leeches that won’t add value to his circle – capturing the essence of what fans adore most about Weezy.

One Foot In featuring Stove God Cooks 

Released on December 8, 2023: As the second single featuring longtime Griselda collaborator Stove God Cooks, Benny wasted no time getting to business on this Hit-Boy-produced track:

“Everybody can’t go, and you probably won’t make it // I whip that powder to glaciers and found the oasis.”

In these opening bars, Benny’s wordplay is both fierce and vivid. The line “Everybody can’t go, and you probably won’t make it” sets a tone of survival and exclusivity. At the same time, “I whip that powder to glaciers and found the oasis” brilliantly illustrates his transformative journey from the struggle of being a troubled youth who only knew hustling on the streets of Buffalo to the sanctum of success he found in the rap game. 

The production features hard-hitting drums and filtered hi-hats, paired with distortion-driven 808 sub-bass lines that mesh seamlessly with Benny’s gritty delivery. This song reflects the rawness and authenticity of Benny’s narrative, something he detailed to NORE and DJ EFN, where he shared that his last hand-to-hand sale was right after his Hot 97 Funk Flex freestyle in 2020.

Long-Awaited Def Jam Debut

Rising to Gold: “Johnny P’s Caddy”

Since Benny’s signing with Def Jam in 2021, anticipation has been building around his debut with the label. While The Butcher has seen Billboard success, a significant highlight in this period is his Tana Talk 4 single “Johnny P’s Caddy” featuring J. Cole. Independently achieving gold status, this performance has undoubtedly set a high benchmark for Everybody Can’t Go. 

Snoop Dogg’s Influence in Contract Negotiations

Another pivotal aspect of Benny’s journey with Def Jam is the role of rap icon Snoop Dogg in assisting Benny in negotiating his contract. Snoop Dogg’s involvement underlines that strategic moves and mutual respect within the hip-hop community are still prevalent today. Snoop Dogg clarified that Benny’s talents are to be acknowledged and valued, paving the way for a debut that’s as much about business acumen as it is about musical integrity.

Contributing to Def Jam’s Legacy

Benny’s ambition to contribute to the redevelopment of Def Jam is a critical element of his journey. The Griselda OG shared on a live feed that his involvement with the label is not just about releasing music; it’s about being a part of the label’s evolving narrative. 

Def Jam’s transparency in this partnership was crucial, demonstrating a mutual commitment to honoring equitable contract terms in a valiant effort to push the boundaries of the genre forward.

In summary, as Everybody Can’t Go nears its release, it symbolizes not just another album release but also a milestone in Benny’s career and in the history of Def Jam. 

For Hip-Hop fans worldwide, it represents a fusion of authentic hip-hop storytelling with strategic industry navigation.

Behind-the-Scenes Insights

To complement the release of “Everybody Can’t Go,” Benny offers fans an exclusive look into the album’s creation through a documentary series available on YouTube. The first two episodes of the Everybody Can’t Go documentary provide a rare glimpse behind the curtain, showcasing the intricacies of Benny’s creative process and the collaborative efforts that went into the album.

Benny The Butcher – Everybody Can’t Go (Episode 1)

Benny The Butcher – Everybody Can’t Go (Episode 2)

Frequently Asked Questions

The Wrap-Up

The excitement and anticipation are palpable as we countdown to January 26, 2024. Everybody Can’t Go is poised to be a defining moment for Benny The Butcher and a testament to his place in the pantheon of great Hip-Hop artists.

When you dive into the world of Hip-Hop classics, “Sugar Hill” by AZ stands out as a track that’s more than just a catchy song. It’s a rock in Hip-Hop history. 

But what many fans of the genre, particularly those tuned into the raw, unfiltered discussions on Drink Champs, might not know is the complex story behind AZ’s creation of “Sugar Hill.” This isn’t just another success story; it’s a tale of conflict, artistic integrity, and the pressures of commercial success in the music industry.

Quick Summary

• AZ’s Artistic Integrity vs. Commercial Appeal: AZ faces a dilemma with “Sugar Hill,” balancing his authentic street-style artistry against the song’s potential for mainstream success. All in all, AZ found himself at odds with the track.
• Chart Success and Industry Pressures: “Sugar Hill” achieves surprising chart success amid the competitive 1995 music scene.
• Certification and Impact on Career: The gold certification broadens AZ’s musical reach, marking a significant moment in his career.
• Cultural Influence of “Sugar Hill“: The song’s lasting impact on Hip-Hop culture bridges underground authenticity with mainstream appeal, solidifying its place in music history.

Table of Contents

AZ’s Early Career and Hip-Hop’s Golden Era

As we dive into the story of “Sugar Hill,” it’s essential to understand where it all began. AZ, a Brooklyn native, emerged as a unique Hip-Hop voice when the genre underwent significant transformation. This era, often called the Golden Age of Hip-Hop, was marked by its innovative beats, complex lyricism, and the rise of artists who would later become legends.

Early Strides in Hip-Hop

Before “Sugar Hill” saw billboard success, AZ was already making waves in the Hip-Hop scene. His early works showcased his distinctive style — a blend of smooth flow and vivid storytelling that quickly set him apart. He wasn’t just another rapper; he was a poet painting pictures with words, a storyteller whose narratives resonated with the streets and beyond.

Collaboration with Nas on “Illmatic“

AZ’s collaboration with Nas on the iconic track “Life’s a Bitch” from “Illmatic” marked a significant moment in his career. This feature elevated his status in the Hip-Hop community. It showcased his ability to hold his own alongside one of the most respected lyricists in the game.

The Cultural Landscape of Hip-Hop

During this period, Hip-Hop was more than music; it was a cultural movement. It was a voice for the voiceless, a form of expression for urban stories that were often overlooked. In this landscape, AZ’s narratives were not just heard; they were felt. His ability to weave tales of urban life with intricate rhymes was a testament to his artistry.

Setting the Stage for “Sugar Hill“

As AZ’s reputation grew, so did the expectations for his music. Backed by EMI and with a generous budget, fans and critics alike were eager to see what he would do next. Little did they know, his next big hit, “Sugar Hill,” would become a topic of debate and discussion, not just for its catchy beat and lyrics but for the story behind its creation.

The Genesis of “Sugar Hill”

Produced by N.Y. legend Leshan “L.E.S.” Lewis, the creation of “Sugar Hill” was a blend of musical innovation and lyrical depth. AZ, known for his introspective and vivid storytelling, was venturing into a territory that merged the raw essence of street Hip-Hop with a sound that had broader commercial appeal. Featuring a flipped sample of Juicy’s “Sugar Free,” This fusion was both a risk and an opportunity – a step into a realm different from his usual steel-cut style.

Pressure from the Industry

The music industry in the ’90s was rapidly evolving, with artists often under pressure to produce hits that were not only artistically sound but also commercially viable.

In 1995, there was fierce competition for chart domination, with Notorious B.I.G., Bone Thugs-n-Harmony, and Coolio setting precedential trends. For AZ, “Sugar Hill” represented this push towards commercialization. He shared with N.O.R.E. and DJ EFN that,

“We (were) street motherf***ers… I’m thinking about rapping…not thinking about the business of it…and how we have to recoup.”

Which showcased a tug-of-war between staying true to his artistic roots and adapting to the demands of a broader market. 

The Initial Conflict

Despite the potential of “Sugar Hill” to reach a broader audience, AZ found himself at odds with the track. His discomfort wasn’t with the quality of the song but with how it aligned with his identity as an artist. Reminiscent of a management counseling session on how to approach the record, AZ recalled them mentioning:

“…Spit some real s**t on it…It’s R&B, the ladies can dance…you spit some real s***t and the n****s goin’ like it…you good!…”

Although AZ was known for his authentic representation of street life and the realities of the urban experience. “Sugar Hill,” with its smoother, more mainstream sound, internally, he knew that this record deviated from this image but was necessary from a business standpoint.

Navigating Artistry and Commercial Success with “Sugar Hill”

AZ’s journey with “Sugar Hill” is a classic narrative of the tug-of-war between artistic integrity and commercial appeal. This theme resonates profoundly in the world of music. The single’s performance on the charts is a testament to this struggle and its resolution.

Chart Success and Artist’s Conflict 

The concerns of selling out that AZ harbored about “Sugar Hill” were met with an undeniable commercial response. The single debuted on the Billboard Hot 100 on July 15th, 1995, and impressively peaked at number 25 by September 30th, 1995. Its 20-week tenure on the charts reflected the song’s popularity and the successful fusion of AZ’s lyrical depth with mainstream appeal.

R.I.A.A. Certification of “Sugar Hill”

A significant milestone in the “Sugar Hill” journey was its certification by the Recording Industry Association of America (R.I.A.A.). On September 7th, 1995, the single achieved a remarkable feat by being certified gold, having sold over 500,000 copies. 

This certification was a numerical testament to the song’s popularity and a symbolic recognition of its impact. It validated the commercial success of a track that had initially stirred mixed feelings in its creator. This achievement underscores the song’s widespread appeal. It marked a proud moment in AZ’s career, reflecting the perfect blend of lyrical artistry and mainstream resonance that “Sugar Hill” came to represent.

Impact on Hip-Hop’s Direction 

In the grand narrative of rap, “Sugar Hill” emerged when the genre was increasingly mainstream. The track’s success contributed to this trajectory, showing that Hip-Hop could maintain its roots while appealing to a wider audience. It became a reference point for artists grappling with similar tensions between authenticity and commercial appeal.

Enduring Legacy in Hip-Hop Culture 

Today, “Sugar Hill” stands as a classic, not just in AZ’s discography but in the chronicles of Hip-Hop. Like other commercial hits such as Notorious B.I.G.’s “Juicy,” Sugar Hill’s legacy is seen in how it bridges the gap between different facets of the genre, appealing to hardcore Hip-Hop fans and a more mainstream audience. The track remains a beloved piece, celebrated for its smooth beat, introspective lyrics, Miss Jones’ harmonious voice, and the story of growth and acceptance it represents for AZ.

Frequently Asked Questions

Reflecting on the Impact of “Sugar Hill” in AZ’s Legacy

As we look back at the journey of “Sugar Hill,” it’s clear that this track was more than just a hit single for AZ. It represented a turning point where artistry, commercial success, and cultural impact converged. The song’s journey from inception to its reign on the Billboard Hot 100 and its certification as gold by the R.I.A.A. is a narrative that encompasses the complexities and triumphs of a music artist’s journey.

“Sugar Hill” is a testament to AZ’s versatility and ability to navigate the changing tides of the music industry. It highlights the balance between staying true to one’s artistic roots while embracing the possibilities of mainstream success. This track not only solidified AZ’s place in the annals of Hip-Hop but also contributed to the genre’s evolution, bridging the gap between underground authenticity and commercial appeal.

Today, “Sugar Hill” remains a beloved classic, a reminder of AZ’s unique place in Hip-Hop history and the enduring power of music that resonates across different audiences. As we revisit this iconic track, we celebrate not just a song but a moment in time that continues to inspire and influence artists and fans alike.

Reflecting on the raw, authentic sound of “Life’s a Bitch” on Nas’s groundbreaking ‘Illmatic,’ it’s clear that this wasn’t just another track but a pivotal moment in Hip-Hop history.

This story is more than just about hits and awards. It’s about the journey of Brooklyn rapper Anthony “AZ” Cruz and Nasir Jones, better known by the stage name Nas. Their paths crossed in a way that shaped their careers and left an indelible mark on the music we love.

But, before we dive in, if you haven’t checked out this episode of Drink Champs featuring AZ, you gotta watch. It’s a goldmine of insights and stories from one of Hip-Hop finest.

Quick Summary

• Nas and AZ’s Iconic Collaboration: Their journey began with a pivotal phone call, leading to AZ’s memorable verse on “Life’s a Bitch” from Nas’s ‘Illmatic’, a defining moment in Hip-Hop history.
• Early Career and Touring: Before signing with EMI, AZ gained valuable experience touring with Nas, learning the intricacies of the music business and live performances.
• Formation of The Firm: Nas and AZ, along with Foxy Brown and Nature, formed The Firm, releasing a collaborative album in 1997 that showcased their collective talent.
• Enduring Musical Brotherhood: Despite pursuing individual careers, Nas and AZ continued to collaborate, creating tracks like “The Essence” that highlighted their lasting chemistry.
• Future Collaborations and Legacy: Discussions about a potential joint album continue, reflecting the duo’s lasting impact on Hip-Hop and their enduring partnership built on mutual respect and artistic commitment.

Table of Contents

Early Encounters – The Birth of a Legendary Duo

The Nas-AZ connection, a prime example in Hip-Hop’s landscape, emerged from a chance meeting leading to legendary collaborations.

Meeting of Minds – How Nas and AZ First Connected

In the early ’90s, New York City was a place where Hip-Hop wasn’t just music but the heartbeat of the streets. In this backdrop, two young talents, Nas and AZ, were about to embark on a journey that would change the NYC rap scene indefinitely.

The connection between these two legends began not in a studio but through a simple yet fateful phone call. AZ shared in the Drink Champs interview how this call set the wheels in motion for one of the most celebrated collaborations in Hip-Hop history.

During this initial conversation, there was an immediate spark of recognition. This wasn’t your everyday chat about beats and rhymes; it was two future icons finding a common language in their shared passion for storytelling and authentic expression.

In these early moments, Nas and AZ forged their bond. It was more than just mutual respect; it was a shared understanding that they were part of something bigger than themselves. They were voices of their generation, eager to tell the stories of their lives, struggles, and aspirations.

This phone call was just the beginning. It was the first step in a journey to see them collaborate, support, and inspire each other throughout their careers. Their bond exemplifies Hip-Hop’s power to unite, creating enduring, powerful art from simple exchanges of words and ideas.

The Illmatic Collaboration – Analyzing “Life’s a Bitch”

Shockingly, AZ, who never saw himself as an MC, first entered an official studio when invited to a session during “Illmatic’s” curation.

What AZ saw as just spitting bars for fun on an L.E.S-produced track at the studio turned out to be a pivotal point in his career.

After learning about making the album cut in the 11th hour, “Life’s a Bitch” showcased his lyrical prowess and unique flow, complementing Nas’s narrative and elevating the track and arguably the album to new heights.

Analyzing the lyrics, you find a blend of raw reality and poetic brilliance in AZ’s opening bars: 

“Visualizin’ the realism of life in actuality
F*** who’s the baddest, a person’s status depends on salary..”

Both Nas and AZ painted vivid pictures of life’s struggles and the fleeting nature of youth and success. AZ’s verse, in particular, stood out for its introspective depth, delivering lines that resonated with listeners and critics alike. He wasn’t just rapping; he was talking that real, offering a glimpse into the realities of street life with a maturity and insight beyond his years. 

Despite lacking commercial success and not ranking on Billboard’s Top 100, the collaboration’s street impact was immediate and far-reaching. “Life’s a Bitch” became a Hip-Hop cornerstone, a track referenced by fans and artists for years to come.

AZ’s Early Touring Days with Nas: The Road to Success

Before making a splash in the music world with his debut album under EMI, AZ was already experiencing the road life.

This period marked a crucial learning curve in AZ’s career, as he toured with Nas and experienced the highs and lows of tour life.

The Tour Experience 

Hitting the road with Nas was more than just an opportunity for AZ to showcase his talents; it was a real-world education in the music business. 

Thrown into the fire, he was thrust into the dynamic and sometimes chaotic world of live performances, getting a firsthand look at what it takes to captivate audiences night after night. 

First Taste of Show Money 

While humbled at being presented with the opportunity to hit the road. Perhaps one of the most defining moments for AZ during this time was receiving a call from Nas where he jokingly offered AZ $500 for his time but was at the receiving end of a staggering $10,000-15,000. 

It goes without saying that although he would have been cool with the education as a sizable advance was brewing with EMI, it symbolized his potential and proved to be a tangible reward for his artistry.

The Firm – Joining Forces in a Super Group

Quickly (and I mean that literally), a new chapter unfolded with the formation of The Firm. Although lacking commercial success, for Nas and AZ, The Firm was another chapter in their ongoing narrative that highlighted their versatility and ability to innovate within the genre.

The idea behind The Firm was ambitious and visionary. Made up of Nas, AZ, Foxy Brown and Nature, In 1997, The Firm released their self-titled debut album with production from legends like Dr. Dre, The Glove, and Trackmasters, showcasing skill and synergy. 

Individual Paths with Symbiotic Ties

Tracks like “Mo Money, Mo Murder, Mo Homicide,” and “How Ya Livin'” are prime examples of these two emcees’ collaborative genius. As their careers progressed, both Nas and AZ embarked on individual journeys, carving their unique niches in the Hip-Hop world. Despite their separate trajectories, it’s evident that their connection remained strong.

Collaborations Beyond The Firm

One of the most notable post-Firm collaborations between Nas and AZ is the track “The Essence.” Nominated for a Grammy, this song is a testament to their enduring chemistry. 

The track seamlessly blends Nas’s introspective style with AZ’s smooth delivery, creating a piece that resonates with fans for its authenticity and lyrical depth.

The Legacy Continues – Mutual Respect and Influence

Beyond their musical collaborations, Nas and AZ’s respect for each other extends to their personal lives. They’ve supported each other through various phases of their careers, demonstrating a brotherhood beyond the recording booth. 

The Prospect of a Joint Album

Amidst their solo successes and collaborative tracks, there remains a tantalizing prospect that has fans eager with anticipation: the possibility of a joint album.

Fans have discussed the concept of a Nas and AZ joint album for years, seeing it as a natural progression of their long-standing partnership. When asked on Drink Champs, AZ revealed that the decision rests with Nas.

Given Hit-Boy’s success with Nas’ King’s Disease series, a Hit-Boy produced Nas and AZ collaborative effort seems right and perhaps is in order!

Frequently Asked Questions

Reflecting on Nas and AZ’s Enduring Partnership

Nas and AZ’s story is a testament to the enduring nature of true artistic collaboration. It’s a reminder that in the world of music, particularly in Hip-Hop, the most impactful relationships are those built on mutual respect, shared vision, and an unyielding commitment to the craft. 

For a deeper dive into AZ’s thoughts and experiences, be sure to check out his latest appearance on Episode 392 of Drink Champs. Share your favorite Nas and AZ moments in the comments and join the conversation about this iconic duo’s influence on Hip-Hop.

Peace . 

The champs are joined by the D.C. Family as they reflect on some past experiences on the road, tour life as well as personal experiences.

Lots of great stories that you don’t want to miss!Listen as we continue to celebrate 50 Years of Hip-Hop!!

Happy Holidays from your Drink Champs Family!

Make some noise!!!

Highlights

• AZ shares his journey from meeting Nas and being part of Illmatic to his independent work and upcoming album.
• He discusses the transition to technology in the music industry and the impact of social media on the game.
• AZ shares his experience with labels and the importance of staying focused and grinding in the industry.
• He talks about his creative process and inspiration, drawing from the memory of lost friends and using it as motivation for his music.
• AZ expresses his desire for an impactful collaboration with Foxy Brown and his hope to see her succeed in her career.

AZ joins us and shares his journey in hip-hop. AZ shares stories of his debut album “Doe or Die” the legendary record “Sugar Hill” and much more!

AZ shares stories of working with NAS, the origins of The Firm and much much more!

Special guest DJ Doo Wop also joins the conversation!

Lots of great stories that you don’t want to miss!

Listen as we continue to celebrate 50 Years of Hip-Hop!!

Make some noise for AZ!!!

Highlights

• Bun B shares his journey from hip-hop to the food industry and the success of Trill Burgers.
• He talks about the influence of hip-hop culture and its evolution, as well as the impact on his business ventures.
• Bun B discusses the expansion of Trill Burgers and the addition of Trill tenders to the menu.
• He shares his vision for continued growth in Texas and potential expansion to other cities in the future.
• Bun B reflects on the legacy of Pimp C, UGK, and the impact of their music on the hip-hop industry and culture.

Live from Honeyland Festival, Bun B joins us to share his trill journey! The Trill OG himself shares stories of his career, UGK, Pimp C and much much more!

Bun B also discusses his recent business venture, Trill Burgers, the delicious smashburger!

Lots of great stories that you don’t want to miss!

Listen as we continue to celebrate 50 Years of Hip-Hop!!

Make some noise for Bun B!!!

DMC joins us to share his journey. From the early RUN-DMC days to his solo career, DMC shares stories of Jam Master Jay, The Notorious B.I.G. and much much more!

Lots of great stories that you don’t want to miss!

Listen as we continue to celebrate 50 Years of Hip-Hop!!

Make some noise for DMC!!!

Drink Champs Alumni, Treach, joins us to share his journey in Hip-Hop!

Treach shares stories from the early days of Naughty By Nature, creating the hit song “O.P.P.”, his friendship with 2Pac and much much more!

Lots of great stories that you don’t want to miss!

Listen as we continue to celebrate 50 Years of Hip-Hop!!

Make some noise for Treach!!!